The Act Responsible ad campaign is bound to strike a cord with more than a few people. Consumers are constantly inundated with advertisements that sell a vision of a lifestyle many people aspire to. Yet the campaigns being featured at the Act Responsible exhibit focuses on the other side of the industry, the on trying to make a difference in the world.
Features 'Great Ads for Good Causes,' the Act Responsible campaign depicts how advertising has the power to end pollution, killing and violence. It promotes awareness of these concerns and more to people who would otherwise be living in a pleasant state of oblivion while others suffer horrendously.
The Act Responsible campaign was created by Windsor an ad agency based in Paris, France. It was art directed by Christophe Provost.