This car insurance ad campaign set up billboards across Johannesburg, South Africa with technology-connected eyes that shut when it becomes dark out. Hollard insurance encourages consumers to purchase car, house and life insurance with its brand so that they can be stress-free and, therefore, experience a good night's sleep.
To exemplify such a restful sleep, these billboards integrate technology to a typically static ad medium so that as the sun sets, the set of eyes on each billboard slowly close. The eyes continue to close until it is nighttime and are ready for bed when they are shut entirely. The advertising agency that created and installed the clever car insurance ad campaign is M & C Saatchi Abel -- the most awarded South African agency at the One Show in New York City.