This car insurance ad campaign set up billboards across Johannesburg, South Africa with technology-connected eyes that shut when it becomes dark out. Hollard insurance encourages consumers to purchase car, house and life insurance with its brand so that they can be stress-free and, therefore, experience a good night's sleep.
To exemplify such a restful sleep, these billboards integrate technology to a typically static ad medium so that as the sun sets, the set of eyes on each billboard slowly close. The eyes continue to close until it is nighttime and are ready for bed when they are shut entirely. The advertising agency that created and installed the clever car insurance ad campaign is M & C Saatchi Abel -- the most awarded South African agency at the One Show in New York City.
What's Driving This Trend
- Smart Billboards
- Using technology to create interactive and dynamic billboards that capture attention and engage viewers.
- Emotional Advertising
- Tapping into emotions to create a strong brand connection and drive consumer behavior.
- Sleep-related Marketing
- Promoting products or services that offer relaxation, stress reduction, and a good night's sleep.
Who This Affects Most
- Advertising
- Finding innovative ways to captivate audiences and deliver impactful messages.
- Insurance
- Leveraging emotional storytelling and technology to communicate the benefits of insurance products.
- Outdoor Media
- Incorporating technology into traditional outdoor advertising formats to create memorable and interactive experiences.
