These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
Alyson Wyers — August 7, 2015 — Marketing
References: moltyfoam.pk & springwise
These foam billboards create roadside beds for homeless laborers in Pakistan. The Billbed from MoltyFoam advertises the mattress company during the day and turns into a bed at night time. While this might not be a suitable shelter solution, it will at least help those in need get a more comfortable sleep.
On average, every major city in Pakistan has a homeless population of 500,000 individuals -- a number mostly composed of laborers who have nowhere else to go. MoltyFoam has already installed 150 Billbeds throughout the country. Conceived by BBDO, the beds for homeless people won a Bronze Lion award in Cannes.
This initiative indicates how traditional advertising can be used to benefit the community and have a multitasking element.
On average, every major city in Pakistan has a homeless population of 500,000 individuals -- a number mostly composed of laborers who have nowhere else to go. MoltyFoam has already installed 150 Billbeds throughout the country. Conceived by BBDO, the beds for homeless people won a Bronze Lion award in Cannes.
This initiative indicates how traditional advertising can be used to benefit the community and have a multitasking element.
Trend Themes
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Billboard Innovation — Creating multi-purpose billboards that serve as beds for homeless individuals presents a disruptive innovation opportunity for the advertising industry.
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Community-centric Advertising — Focusing on advertising campaigns that prioritize social impact can be a disruptive innovation opportunity for the marketing industry.
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Multi-functional Solutions — Developing products or initiatives with multiple uses, such as billboards that double as beds, presents a disruptive innovation opportunity for various industries.
Industry Implications
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Advertising — The advertising industry can explore the use of billboards that serve as beds for homeless individuals, offering a unique and impactful advertising solution.
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Marketing — The marketing industry can embrace community-centric advertising campaigns that prioritize social impact and address pressing social issues such as homelessness.
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Product Development — The product development industry can explore the concept of multi-functional solutions, like billboards that double as beds, to provide innovative and versatile products to consumers.
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