There are some pretty small house designs out there, but none quite like the ones from Design Develop's Project Gregory. The architecture company has taken it upon themselves to start building homes for the homeless in billboard ad spaces.
The triangle-shaped houses are meant to be constructed from two existing ads that are set next to one another. With most of this shape in place, the architects are then able to add a third unbranded side to complete the triangle shape and serve as the entryway for the home. Despite seeming like they're situated in the middle of nowhere along the roads, the billboard homes can be connected to water and electricity supplies with ease. The houses are extremely compact, but they do include everything from a bed to a miniature kitchen and a washroom.
Why This Trend Is Growing
- Compact Housing
- Disruptive innovation opportunity: Exploring new models of affordable and space-efficient housing solutions for various urban populations.
- Creative Use of Advertising Space
- Disruptive innovation opportunity: Leveraging unused billboard space for alternative purposes, such as providing shelter for the homeless.
- Sustainable Architecture
- Disruptive innovation opportunity: Integrating eco-friendly design principles into compact housing solutions for minimizing environmental impact.
Industries Being Reshaped
- Real Estate
- Disruptive innovation opportunity: Developing innovative approaches to affordable housing that can address the housing crisis and cater to diverse demographic needs.
- Advertising
- Disruptive innovation opportunity: Creating new revenue streams by repurposing billboard ad spaces for socially impactful projects.
- Construction
- Disruptive innovation opportunity: Implementing unconventional building techniques and materials to meet the demand for cost-effective and sustainable housing solutions.
