Eating off of a plastic platter makes for tidy fast food consumption within the restaurant, and the clever McDonald's Bag Tray extends this experience to takeout too. The neat idea was executed by DDB Budapest, creating a convenient paper bag with a firm base that separates.
Consumers can carry away their hamburgers, fries and soft drinks within the portable protector, encouraging them to eat anywhere that takes their fancy. The user simply pulls at a tiny tab near the bottom of the McDonald's BagTray and perforations allow him to remove the bulk of the enclosure instantly. What's left are a stiff foundation and four short walls that keep all edibles contained.
Not only does the Bag Tray offer loyal customers extra takeaway convenience, it also increases sales by ensuring consumers that McDonald's meals are easy to eat anywhere.