With small models and unusual marketing tactics for its car advertisements, Smart is one brand that is not afraid to defy the way things are traditionally done in the automotive industry. This is especially true with one of the newest advertising campaigns from Smart, a series of Pop-Up Billboards that were set up to highlight the places that many other vehicles just cannot go.
The billboards were placed behind parked Smart cars on streets, sidewalks and other tight spaces, making a point to call out the exceptional features of the vehicles for urban living. With a plain white background and minimal text on the small portable billboards, Smart cleverly lets its own product speak for itself in the city by recognizing: "The best ad for the smart is the smart."
Pop-Up Car Billboards
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Ice Block Billboards
Small Size Billboards
Talking Beer Billboards
Soda Fountain Billboards
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