In order to help shoppers in the UK with their holiday shopping, Currys PC World is setting up some clever Christmas advertising billboards. These personalized billboards call out specific people and suggest one gift that will be disappointing, alongside an image of an item that would be better received. For instance, one ad that reads: "Lucy subtle hint. Emma Campbell won't be happy with thermal socks this Christmas" is pictured beside a smartphone.
In order to collect more than 2,000 personalized Christmas wish list gift ideas, the brand set up an online entry form where users can outline what it is they are hoping to receive for the holidays. As well as featuring these personalized hints on static, digital and ambient formats outdoors, the brand is boosting the campaign with radio ads and social media.