The 'Find Your Fave' campaign for Nakd's fruit and nut bars is a piece of interactive marketing that creatively encourages the public to try a sample for themselves.
Made by Total Media, the advertising campaign erected a public Nakd billboard that spelled out the words: "Find Your Fave." The twist was that the phrase was actually made from items in Nakd's product line that could be detached and sampled by anyone passing by.
This colorful billboard campaign is an excellent way to spread a brand's message, and is also a far more creative method of handing out free samples of a product. Perhaps the best part of this marketing campaign for Nakd will be the amount of word-of-mouth advertising it will develop long after the billboard is eaten away and gone.