The nākd Big Bite bars have been announced by the brand as a new product for consumers who are looking to stave off hunger throughout the day without having to reach for a conventional candy bar. The snack bar is available in Double Chocolish, Peanut Chocolish and Raspberry Chocolish, and comes in 50 gram serving sizes to make it a satisfying alternative to other varieties on the market. Each of the 100% natural bars have no added sugar, and also maintains a gluten-free and vegan recipe.
Senior Brand Manager for Natural Balance Foods Louis Cullinane spoke on the new nākd Big Bite bars saying, "Each bar contains 50% less sugar than a normal chocolate bar and even counts as one of your five a day. This forms part of our ongoing strategy of a wholefood revolution in which we look to make healthier snacking more appealing for consumers without having to compromise on the more indulgent occasions."
Key Themes Behind This Trend
- Healthy Snack Bars
- Disruptive innovation opportunity: Creating new snack bar flavors and variations with natural ingredients and no added sugar.
- Gluten-free Snacks
- Disruptive innovation opportunity: Developing innovative gluten-free snack options that cater to a growing consumer demand.
- Vegan Food Options
- Disruptive innovation opportunity: Introducing more plant-based and vegan-friendly snack bars with appealing flavors and textures.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Revolutionizing the snack bar industry by offering healthier and more nutritious alternatives to traditional candy bars.
- Health and Wellness
- Disruptive innovation opportunity: Capitalizing on the increasing interest in alternative health-focused snacks to create unique and functional products.
- Natural and Organic
- Disruptive innovation opportunity: Expanding the market for natural and organic snack bars by introducing innovative flavors and positioning them as guilt-free indulgences.
