Kind Snacks launched a campaign for its new 'Mini' snack bar, which has quickly become one of the companies highest selling items. The campaign recently generated one million views in the first week of its launch. The campaign was launched across digital platforms, including on social media, and it highlights the small size of the product that only needs half of the ad space.
As part of the campaign, Kind Snacks created an Augmented reality filter for the Instagram platform. The filter has users catch Mini bars in their mouth before a time limit expires.
The company also utilized a social media influencer, named Colleen Ballinger, how has approximately seven million followers on Instagram.
Image Credit: KIND Healthy Snacks