The Nakd Fruit & Nut Bars are Made with Vegan 'Chocolish'
Michael Hemsworth — March 28, 2020 — Marketing
References: naturalbalancefoods & conveniencestore
Vegan diets are continuing to rise in popularity as consumers seek out ways to eat healthier and more environmental, which is seeing new products like the Nakd Fruit & Nut Bars enter the market. The bars are 100% natural and feature a recipe that doesn't contain added sugar to make them applicable for restrictive diets without skimping on satisfying flavor. The bars come in three flavor options including Double Chocolish, Peanut Chocolish and Raspberry Chocolish to help satisfy chocolate cravings.
Natural Balance Foods Senior Brand Manager Louise Cullinane spoke on the new Nakd Fruit & Nut Bars saying, "This is the next step in Nakd’s wholefood revolution as we look to make healthier snacking more appealing for consumers without having to compromise in those more indulgent occasions, and we can’t forget to mention Drizzled Chocolish is one of your five a day.”
Natural Balance Foods Senior Brand Manager Louise Cullinane spoke on the new Nakd Fruit & Nut Bars saying, "This is the next step in Nakd’s wholefood revolution as we look to make healthier snacking more appealing for consumers without having to compromise in those more indulgent occasions, and we can’t forget to mention Drizzled Chocolish is one of your five a day.”
Trend Themes
1. Rise of Vegan Diets - As more consumers look for healthier and environmentally friendly options, the rise of vegan diets presents opportunities for plant-based snack bars like Nakd Fruit & Nut Bars.
2. No Added Sugar Products - The trend towards healthier diets without sacrificing taste creates an opportunity to develop products that use no added sugar, like Nakd Fruit & Nut Bars.
3. Satisfying Flavor Options - Consumers have a desire for satisfying flavor options, and companies can create new products like Nakd Fruit & Nut Bars that meet those demands while still maintaining health benefits.
Industry Implications
1. Healthy Snack - The healthy snack industry can take advantage of this trend by creating more products like the Nakd Fruit & Nut Bars rich in vegan-friendly ingredients such as fruits and nuts.
2. Plant-based Food - Plant-based food manufacturers can create more options like Nakd Fruit & Nut Bars to provide consumers with satisfying snacks while following vegan diets.
3. Sugar-free Product - The sugar-free product industry has an opportunity to develop new products like Nakd Fruit & Nut Bars to capture consumers’ taste buds without any added sugar.
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