A big yellow billboard advertising food is not something that you typically miss, but this Wheat Thins snack food marketing stunt makes sure that all eyes are on what it has to say.
The outdoor billboard was stationed on a wall above a parking lot, featuring oversized letters that spelled out the snack brand name. The rest of the setup involved a mock interview held in front of the billboard as a distraction. During the question period, the giant letters from the billboard began to drop to the ground, smashing vehicles, ticket booths and anything else in proximity. Naturally, the sights and sounds caused people passing by to stop, look and pray that their vehicles were parked far enough away. The remaining letters on the billboard spelled out "EAT THIS," suggesting Wheat Thins as a perfect snack.