This people-powered billboard aims to show the power in numbers by using 63 employees to change its message, creating advertising for Red Hat -- the open source solutions company. "The Mastery of the Many" is Red Hat's philosophy that by using the skills and knowledge of many people, solutions can be provided to community members faster than they would find them on their own.
With the hastag #PeoplePowered, Red Hat demonstrates how much can be accomplished when individuals come together to work on the same task. In this case, the task is the very marketing campaign for the company that involved people hand-flipping letter placards on a billboard to create different phrases.
Imagined by Baldwin&, the people-powered billboard caught the attention of passersby as the participants sat 17 feet off the ground, creating signs that read, "Behold the power of collaboration! And arm strength."