Free giveaways are one way to reward customers, but airline JetBlue is going a different route to get this campaign off the ground. As a part of their #NYCTakeoff advertising initiative, the travel company placed 181 billboard ads in the five boroughs, each one representing a different prize -- from free Jets tickets to a complimentary flight. However, there is a catch when to comes to claiming these free giveaways. In order to cash them in, you have to steal the ad. Or as JetBlue puts it, you have to be willing to be a true New Yorker and do something that seems borderline illegal.
The first round of this promotion already took place, but there are plans for a repeat soon.