Free giveaways are one way to reward customers, but airline JetBlue is going a different route to get this campaign off the ground. As a part of their #NYCTakeoff advertising initiative, the travel company placed 181 billboard ads in the five boroughs, each one representing a different prize -- from free Jets tickets to a complimentary flight. However, there is a catch when to comes to claiming these free giveaways. In order to cash them in, you have to steal the ad. Or as JetBlue puts it, you have to be willing to be a true New Yorker and do something that seems borderline illegal.
The first round of this promotion already took place, but there are plans for a repeat soon.
What's Driving This Trend
- Guerrilla Advertising
- JetBlue's thievery-based flight promotion showcases how creative advertising can be achieved by subverting traditional norms
- Gamification
- JetBlue's thievery-based flight promotion shows how businesses can gamify their marketing tactics, leading to increased customer engagement
- Experiential Marketing
- JetBlue's thievery-based flight promotion highlights how marketers can create unique experiences to stand out in crowded markets
Who This Affects Most
- Travel Industry
- JetBlue's thievery-based flight promotion presents an opportunity for airlines and other travel companies to think outside the box when it comes to customer loyalty programs
- Advertising Industry
- JetBlue's thievery-based flight promotion provides a compelling case study for how advertisers can attract attention and increase brand recognition through unconventional methods
- Gaming Industry
- JetBlue's thievery-based flight promotion demonstrates how gaming elements can be incorporated into marketing campaigns to drive engagement and participation
