METOD is a new range of IKEA kitchen products and to promote it, London-based agency Mother came up with a rather dizzying commercial. The kitchen ad features a completely circular kitchen that's constantly in motion, much like those who inhabit it. No matter what the busy family members do, the kitchen is able to move meet whatever needs they have. Since the kitchen is constantly in rotation, there's one scene where a mom picks up a dish and then a split second later, she's able to drop it into a sink in a second counter that instantly comes towards her.
Thankfully, the rotating kitchen isn't real, but IKEA cleverly communicates that when it comes to design, "If it doesn't work for everyone, it doesn't work at all."