To advertise the April 12th opening of a new Paris zoo, the Ubi Bene agency set up a totally unmissable stunt in the city.
The stunt involved setting up giant empty crates in front of popular monuments in the city, including the Eiffel Tower and making it look like wild animals had escaped from them.
On the crates were a big picture of animals like giraffes, zebras and jaguars that are now supposedly on the prowl in Paris. As well, the sides of the crates contain information about the grand opening of Paris' Zoological Park, which will hopefully generate some interest before the Paris zoo opens in just a few more days. The stunt is incredibly simple, but it should be one that will delight kids and adults alike, purely because it's so unexpected.
What's Driving This Trend
- Interactive Guerilla Marketing
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Who This Affects Most
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