The WWF Global Warming Menu may look like a classic prank at first, but it was put together to give people a good dose of reality when it comes to the dangers of climate change. Every meal served at the event was cooked on asphalt in Asunción, capital city of Paragua. It demonstrated just how hot the pavement got.
Created in collaboration with ad agency Oniria\TBWA, the WWF Global Warming Menu relied on the talents of chef Rodolfo Angenscheidt to make delicious dishes consisting of eggs and meat. His asphalt 'stove' was cleverly outlined with white contour lines. Camilo Guanes, CEO of Oniria\TBWA, states, "We needed something impactful to bring attention to this very serious matter. And it is working; everyone is talking about it in Paraguay and most importantly learning which are the little changes we can make to help our planet."
What's Driving This Trend
- Climate Change Menu
- There's an opportunity for innovative chefs to create sustainable and eco-friendly menus that raise awareness of climate change.
- Alternative Cooking Methods
- With the rise of climate-conscious consumers, there's an opportunity for entrepreneurs to develop cooking methods that use alternative, sustainable energy sources.
- Eco-friendly Advertising
- There's an opportunity for marketers to create impactful campaigns that raise awareness of environmental issues and promote eco-friendly practices.
Who This Affects Most
- Food and Beverage
- Restaurants and food companies can incorporate sustainable cooking methods and ingredients to attract eco-conscious consumers.
- Energy
- There's an opportunity for energy companies to develop sustainable, alternative energy sources for cooking and other household needs.
- Marketing and Advertising
- Marketing and advertising agencies can develop eco-friendly campaigns that raise awareness of environmental issues and promote sustainable practices.
