Plizza will be available for free on World Eat for Good Day in six cities around the globe and it offers a taste of a "planet-friendlier pizza from crust to toppings" by Knorr. This reinvented dish taps into the fact that about five billion pizzas are sold every year around the world and the brand saw the chance to make a more positive impact with ingredients that are better for the planet.
In participating cities in the United States, Mexico, Indonesia, South Africa, Thailand and China, Plizza will be available fo order via local food delivery apps. Plizza features Future 50 Foods (foods that are better for people and the planet) and it introduces simple swaps like wholegrain spelt flour and high-fiber beans.
What's Driving This Trend
- Climate-friendly Pizzas
- The trend of making pizzas with environmentally friendly ingredients and materials is creating opportunities for innovative businesses in the food industry.
- Future 50 Foods
- The trend of using sustainable and healthy ingredients in food products is creating opportunities for companies to create new and innovative dishes that are better for people and the planet.
- Food Delivery Apps
- The trend of using food delivery apps to order environmentally friendly and healthier food options is creating opportunities for companies to partner with these apps and expand their consumer base.
Who This Affects Most
- Food Industry
- The food industry has the opportunity to create innovative dishes using environmentally friendly and sustainable ingredients.
- Delivery Industry
- The food delivery industry has the opportunity to partner with food companies that offer environmentally friendly and healthier options to expand their consumer base.
- Sustainability Industry
- The sustainability industry has the opportunity to work with food companies to identify and promote sustainable and healthy ingredients for use in their products.
