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Dishwashing Diners

This Unique Pop-Up Restaurant Has Diners 'Pay' by Washing Dishes

— October 16, 2014 — Marketing
Proving that you can bring excitement to even something as mundane as a household cleaner, dishwashing liquid brand Mir set up a unique pop-up restaurant.

French restaurant La Bastide d’Opio generously lent its dining space for the event and for the most part, the space remained the same, except for the installation of a temporary dishwashing trough. What makes this pop-up eatery so unique is that after enjoying a meal, diners have the option to "pay" for their meal by doing the dishes with one of Mir's products. It makes sense that if you eat more, you end up doing more dishes, and the menu at this pop-up restaurant shows a legend of dishes you'll have to wash rather than a price when ordering an item.
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