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Giant Picnic Lunch Tables

O2's Big Picnic Table is a Spot for Brits to Grab £1 Meals for Lunch

— May 20, 2014 — Marketing
In the UK, it's estimated that there are about 15.8 million people that don't take their full lunch breaks, so in the hopes of luring Brits away from eating at their desks, O2 created a big picnic table.

The oversized picnic table is set up in Soho Square and with the O2 Priority app, users are able to enjoy a £1 meal every Monday, as well as some company from others, since the table is quite roomy. The big table has adults swinging their feet and feeling like kids so that they can return to work refreshed.

As well as time, cost and convenience were reported as two other inhibitors of lunchtime enjoyment. With the free-to-download O2 Priority app, users also get access to deals and discounts, not just for lunch on Mondays.
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