The Skip Ad Project was initiated by a creative group determined to communicate that advertisements should be relevant and "bring ideas that can change our lives for better." The project was inspired by YouTube's skip button feature and it has the group posting "Skip Ad" stickers on ads that they would rather not see.
If you want to take part in the campaign, The Skip Ad Project has made several stickers available to download for free on its site. So far, the campaign has taken hold on the streets of New York, Stockholm and São Paulo.
Although the stickers aren't terribly invasive, they aren't very constructive either. However, The Skip Ad Project speaks loud and clear on how well ads are received by the public.
What Makes This Trend Stand Out
- Relevant Advertising
- Opportunity for businesses to create advertisements that are relevant and bring ideas that can change lives for the better.
- Ad Disapproval Campaigns
- Potential for more campaigns like The Skip Ad Project that communicate public dissatisfaction with certain ads and promote better advertising practices.
- Influenced by Online Features
- Trend of applying online features, such as YouTube's skip button, to disrupt and critique offline advertising methods.
Sectors Adopting This
- Advertising
- Opportunity for advertising agencies and brands to adapt and improve their methods to meet the demand for relevant and well-received advertisements.
- Creative Services
- Opportunity for creative groups and designers to collaborate on innovative ad disapproval campaigns like The Skip Ad Project.
- Digital Marketing
- Demand for digital marketing experts to incorporate online features and techniques into traditional advertising strategies.
