MaxiKoltuk is an augmented reality shooter game created by Turkish marketing agency Empati Reklam for Isbank, Turkey's biggest financial institution. The game aims to promote the special edition MaxiPara prepaid cards used at movie theatres around the country.
The game itself is an augmented reality shooter that movie-goers can play before the movie starts. The aim of the game is to save three vulnerable characters -- a panda, a child and a grandmother -- from the clutches of villains. Users who win enough points are eligible to enjoy free popcorn at the theaters.
The game includes built-in analytics software that provides detailed data about user activity and related campaign performance -- sorted according to time and locations -- to provide maximum information to the card's marketers.
Augmented reality games are becoming increasingly popular in marketing campaigns, as people in public places seem keen to enjoy an immersive gaming experience.