Moviebill, a company that specializes in AR, is releasing a new AR game title in collaboration with Regal Entertainment, the theater company. The new AR game title was created to help provide entertainment for the large number of people that are remaining at home due to COVID-19. The game is titled ‘Pop-a-Corn,’ and it will give players the ability to throw virtual popcorn into different buckets for points.
The company will also release different 3D mazes named ‘Movie Mazes,’ as well as ‘Regal Toss.’ The mazes will be released on April 14th and on April 21st.
Users in the United States can access the game through downloaded the Regal App and then select the Moviebill icon.
Image Credit: Moviebill
What's Driving This Trend
- Co-branded AR Games
- Collaborations between AR game developers and other businesses open opportunities for unique and engaging gaming experiences.
- AR Entertainment for Homebound Consumers
- The rise of AR games created for home entertainment presents an opportunity for businesses to entertain consumers at home while offering brand collaborations and advertising opportunities.
- Innovative AR Game Design
- Developing AR games with unique mechanics such as virtual popcorn throwing opens up opportunities for novelty and differentiation in a saturated gaming market.
Who This Affects Most
- Entertainment
- The entertainment industry could benefit from collaborating with AR game developers to create unique and engaging experiences for their audiences.
- Advertising
- AR games present an opportunity for marketers to incorporate branding and native advertising directly into a game and engage consumers in an interactive way.
- Technology
- AR game development and innovation present opportunities for technological advancements in gaming and user experience.
