Mastercard created an AR app that will inform customers of the potential rewards they can access. The app will show these awards in an interactive AR experience, where 3D portals will showcase different benefits, including loyalty and shopping benefits. Mastercard customers will be able to access the app by scanning their card using their phone camera, following that, users can scan their environment to access the AR content. Mastercard's AR app will be available in the second financial quarter of the year.
Overall Mastercard's app provides consumers with an interactive way to learn about the rewards they can access. Customers may value the experience that Mastercard created, and this could result in more customers remaining loyal to the company.
Image Credit: Mastercard