From labor-on-demand grocery employees to in-gym vitamin retailers, the February 2020 market trends highlight how businesses are leveraging the changing market.
One notable example is Meijer, the American supercenter chain. The brand announced a new partnership with labor-on-demand platform and app Hyer to find "gig" workers to fill temporary roles. By leveraging employees' preference for flexible work schedules and new opportunities, Meijer's new move will reduce its labor costs by employing laborers as needed.
Another intriguing example of the February 2020 market trends is the new Starbucks Pickup location in Toronto. This retailer was designed for convenience, only offering customers the option of pre-ordering on the app and picking up their orders. The cutting-edge concept offers no seating but simplifies the ordering process thanks to the digital board that displays order status.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
