Taco Bell recently entered into a partnership with Certona, in order to bolster in-app customization. The two organizations will leverage machine learning and AI to inform what content the app displays. Specifically different menu items and promotions will be displayed, depending on a user's location and purchasing history.
Initially, Taco Bell began working with Certoa at the beginning of 2019, and the new partnership will bring the two organizations closer together.
Providing customers with more in-app customization could result in increased revenue for the brand, as the menu will be informed by previous purchases. This means that customers may be more likely to buy food from Taco Bell if the menu is tailored to their own individual preferences.
Image Credit: Shutterstock