M12, the venture capital arm of Microsoft recently invested in a child-friendly advertising platform named SuperAwesome, however, the exact figure was not made public. SuperAwesome already has a number of prominent clients, including Mattel, Hasbro, Lego as well as NVC Universal.
One of the main products from the kid-friendly advertising platform is named 'AwesomeAds,' and it gives markers the ability to purchase ads with contextual information, instead of data from children. This allows the platform to protect the data of children and provides a safe and ethical environment. The platform also has content creation tools and a software platform that allows developers to create content with verifiable parental consent. Lastly, SuperAwesome also runs a kid's social media platform, named PopJam.
Image Credit: SuperAwesome