ESPN aired its first-ever 4K National Championship broadcast, which was available on Comcast, DirecTV, and Altice. The National Championship was played between LSU and Clemson and it marked the end of the college football season. The broadcast also featured a Feld Pass view, which was sponsored by Samsung, and it provided game commentary as well as a SkyCam angle.
College Football fans also had the ability to use the ESPN App to access the RefCam, which lets viewers see the game from behind the quarterback, where one of the refs stand.
ESPN's 4K National Championship broadcast allowed fans to view the game in a higher picture quality than what they are previously accustomed to, which could have enhanced the experience for fans. Additionally allowing fans to access different camera angels allows them to have a more customizable viewing experience.
Image Credit: ESPN
Why This Trend Is Growing
- 4K National Championship Broadcast
- Opportunity to enhance the viewer experience by providing high picture quality broadcasts for sports events.
- Feld Pass View
- Opportunity to offer sponsor-branded camera angles and game commentary for an immersive viewing experience.
- Refcam
- Opportunity to provide viewers with an alternative perspective by allowing them to see the game from behind the quarterback.
Industries Being Reshaped
- Broadcasting
- Disruptive innovation opportunity to offer enhanced, customizable sports broadcasts with higher picture quality and alternative camera angles.
- Sports Entertainment
- Opportunity to enhance the fan experience by providing immersive and customizable viewing options during live sports events.
- Technology
- Opportunity to develop and advance technologies such as 4K broadcasting and camera angles to elevate the sports viewing experience.
