AI-Powered TVs

Toshiba TV's AI Football Mode Captures More Fast-Paced Action on the Field

Toshiba TV is the OFFICIAL TV OF UEFA EURO 2024 and the AI-powered TV lineup helps fans see more of the action with the AI Football Mode.

With this mode on the top-performing Gaming TV Z670, actions on the field are enriched so that fans have a crystal-clear view of fast-moving objects and high-energy plays. The AI Picture Optimizer automatically adjusts visual contrast so that fields are vividly green and players' kits can be appreciated in their richest colors. AI 4K Upscaling and Quantum Dot Color will also be prized by sports fans who want to experience lower-resolution broadcasts in near-4K quality.

These powerful AI features compound with powerful audio technology, Wide Viewing Angle and Anti-reflection features to support optimal viewing experiences.

AI-sports Broadcasting
AI-enhanced broadcasting allows for real-time optimization of visual and audio elements, offering an unprecedented level of viewer immersion in live sports events.
4K Upscaling Technology
Innovative 4K Upscaling technology transforms lower-resolution broadcasts into near-4K quality, significantly enhancing the viewing experience for sports enthusiasts.
Enhanced Viewing Features
Wide Viewing Angles and Anti-reflection technologies integrated with AI capabilities ensure crystal-clear visuals from various angles and under different lighting conditions.

Who This Affects Most

Consumer Electronics
The integration of AI and advanced visual technologies in TVs opens new avenues for enhancing user experience and driving innovation in home entertainment systems.
Sports Entertainment
AI-powered features tailored for sports viewing provide opportunities to revolutionize how fans engage with live sports content, potentially increasing viewer retention and satisfaction.
Broadcasting Technology
Advancements in AI for broadcasting redefine the quality and clarity of televised sports, setting new standards for the industry and improving overall viewer enjoyment.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 73%
Freshness 28%