Apple Arcade added a new annual subscription option which is priced at $49.99. Previously the service cost $4.99 a month, and the new option provides annual subscribers with two free months of access to Apple Arcade. Apple has a history of providing consumers with an annual subscription option, and it has notably done so for Apple Music and Appel TV Plus.
Additionally, consumers who are already subscribed to Apple Arcade will have the option to switch to an annual subscription plan. Through Apple's Family Sharing, users are also able to share an account with six others.
Apple Arcade currently has over 100 titles that can be played on either iOS devices, Apple TV, or devices running macOS. Users also have the ability to download games and play offline.
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Key Themes Behind This Trend
- Shift to Annual Subscription Model
- The trend of offering annual subscription options is growing, providing a potential disruptive innovation opportunity for businesses to increase customer loyalty and reduce churn.
- Value-added Subscription Benefits
- Offering free months or additional perks to annual subscribers is becoming a popular way to increase subscriber retention.
- Cross-device Capability
- Subscription services that allow users to access content on multiple devices are becoming more important as consumers increasingly use various devices for entertainment.
Where This Applies
- Gaming
- As seen with Apple Arcade, gaming companies can benefit from offering annual subscription options and value-added benefits to attract and retain subscribers.
- Entertainment
- Subscription-based entertainment industries, such as music and video, can benefit from offering customers an annual subscription option and cross-device capability.
- Software
- Software companies can offer annual subscription options with added features such as cross-device capability and value-added benefits to increase customer loyalty and reduce churn.
