The LEGO Group and Universal Announced a Brand Partnership for Toys
Daniel Johnson — January 30, 2020 — Business
Recently it was announced that The LEGO Group and Universal will enter into a brand partnership in order to promote the new 'Fast & Furious 9' film. The brand partnership entails that The LEGO Group will produce kits under its 'Technic' line of products, which is comprised of various models of cars. The new 'Fast & Furious branded LEGO kits are scheduled to be available to consumers on April 27th.
Jill Wilfert, the Vice President of Inbound & Entertainment Licensing for The LEGO Group, spoke about the new brand partnership, "Both franchises are known for creativity and cool cars so we are really excited to work with Universal on this awesome product that both LEGO Technic and Fast & Furious fans are going to love to build!”
Image Credit: Shutterstock
Jill Wilfert, the Vice President of Inbound & Entertainment Licensing for The LEGO Group, spoke about the new brand partnership, "Both franchises are known for creativity and cool cars so we are really excited to work with Universal on this awesome product that both LEGO Technic and Fast & Furious fans are going to love to build!”
Image Credit: Shutterstock
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