Iflix is Teaming Up with TikTok to Stream Short-Form Videos
Kalina N — January 21, 2020 — Pop Culture
Viral short-form videos from the incredibly popular mobile app TikTok will now be available for streaming through over-the-top (OTT) platform Iflix. This partnership is a clear testimony of how the preferences for content and delivery of contemporary viewership are ever-changing.
Iflix's library boasts many original movies and series. The inclusion of short-form videos as part of the repertoire might seem out of place, but Iflix is aiming to "serve millions of users with the content that they desire and enjoy." Moreover, this move is also geared toward attracting a newer and youthful audience as TikTok is predominantly populated by Gen Z and Millenial users.
The short-form videos will be presented on the streaming platform in a variety of categories, including comedy, pets, lifestyle, sports and more.
Image Credit: Iflix, TikTok
Iflix's library boasts many original movies and series. The inclusion of short-form videos as part of the repertoire might seem out of place, but Iflix is aiming to "serve millions of users with the content that they desire and enjoy." Moreover, this move is also geared toward attracting a newer and youthful audience as TikTok is predominantly populated by Gen Z and Millenial users.
The short-form videos will be presented on the streaming platform in a variety of categories, including comedy, pets, lifestyle, sports and more.
Image Credit: Iflix, TikTok
Trend Themes
1. Short-form Video Streaming - The partnership between Iflix and TikTok to stream short-form videos highlights the trend towards more compact and easily digestible video content.
2. Streaming Partnerships - The partnership between Iflix and TikTok to expand their respective libraries is an example of how collaboration between streaming services and social media platforms is a disruptive innovation opportunity.
3. Youth-centric Content - The inclusion of TikTok short-form videos as part of Iflix's library demonstrates the trend towards youth-centric content and the opportunity for more niche streaming platforms to cater to a younger audience.
Industry Implications
1. Streaming Services - The collaboration between Iflix and TikTok highlights opportunities for streaming services to expand their libraries beyond traditional movies and series to attract a wider audience.
2. Social Media Platforms - The partnership between Iflix and TikTok showcases a disruptive innovation opportunity for social media platforms to expand their reach and monetize their content by partnering with streaming services.
3. Marketing and Advertising - The trend towards short-form video and partnerships between streaming services and social media platforms presents an opportunity for marketing and advertising agencies to create targeted and engaging campaigns for a younger audience.
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