Viral short-form videos from the incredibly popular mobile app TikTok will now be available for streaming through over-the-top (OTT) platform Iflix. This partnership is a clear testimony of how the preferences for content and delivery of contemporary viewership are ever-changing.
Iflix's library boasts many original movies and series. The inclusion of short-form videos as part of the repertoire might seem out of place, but Iflix is aiming to "serve millions of users with the content that they desire and enjoy." Moreover, this move is also geared toward attracting a newer and youthful audience as TikTok is predominantly populated by Gen Z and Millenial users.
The short-form videos will be presented on the streaming platform in a variety of categories, including comedy, pets, lifestyle, sports and more.
Image Credit: Iflix, TikTok