Beloved beauty supplements brand Rae Wellness recently announced its new distribution partnership with Target. This collaboration marks a milestone for the direct-to-consumer brand who boasts a strong online presence. Consumers will now be able to purchase the brand's Daily Cleanse Capsules Vegan Collagen Capsules, Beauty Capsules, Hydration Drops and more from Target retailers and online via www.target.com.
The transition from online-only to brick-and-mortar has increased throughout various industries (including jewelry, apparel, and beauty brands), with direct-to-consumer brands seeking tangible ways to connect with consumers. Rae Wellness' decision to expand its distribution method will not only increase its brand awareness and presence but also become more accessible to new and existing consumers.
Image Credit: Rae Wellness