BookXcess — "Malaysia's first book tunnel concept," is looking to enhance the reading experience for children through the implementation of a mini-maze, as well as Magic Books — these are publications that utilize augmented reality technology to enhance immersion and interactivity. This decision is strategic, as AR might be the way of retaining the attention of youth. There are fifteen engaging titles that are exclusive to BookXcess.
As a brick-and-mortar establishment, BookXcess is quite sizable. Located at Sunsuria Forum, it boasts more than 500,000 different books from various categories — from young adult and fiction to literature and non-fiction. In addition, the bookstore is divided into several zones that are meant to serve as spaces for customers to work and read. The multi-functional bookstore also boasts an in-store cafe, titled 'Cafe Wolf.'
Image Credit: BookXcess