Nielsen Global Connect recently acquired Precima, which was previously owned by Alliance Data Systems, and the financial details were not made publicly available. Following the acquisition, Precima will be a branch of Nielsen Global Connect, and it will be renamed as 'Precima, a Nielson company.'
Precima is a company that focuses on analytics that can inform retail strategy. The analytics that Precima uses are derived from an AI-powered software-as-a-service platform that can derive insights to improve retail logistics, as well as marketing and product pricing.
The acquisition will help Nielsen Global Connect improve the analytic services that it offers to both CPG and retail companies. Improving the services its offers will also help the organization continue to grow.
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