Nike entered into a partnership with T1 Entertainment & Sports, in order to bolster the company's presence in the Esports market. The deal will allow Nike to aid in creating training facilities, and training programs for professional gamers. Additionally, Nike's agreement with T1 Entertainment & Sports will include all of the players and teams involved in the organization.
Overall the new deal is mutually beneficial for both organizations. For T1 Entertainment & Sports the deal will provide access to resources, which could greatly improve the performance of Esports players affiliated with the group. For Nike, the agreement allows the organization to continue venturing into the rapidly growing Esports industry.
Image Credit: Nike/ T1 Entertainment & Sports