Whisk recently created a new multiplatform app that will allow users to share and find new recipes, as well as create item lists for shopping and order groceries. Nick Holzherr, the head of Whisk, spoke about the new app, "We're trying to fit in with your life rather than trying to make you change the publisher you're using or the retailer you're using." Additionally, the platform is able to add nutritional information to all recipes on to the platform.
Whisk's new multiplatform app will also feature integration with voice assistants including Amazon's Alexa and Google Assistant.
In order to launch the platform, the company entered into partnerships with a number of prominent suppliers including Walmart, and Amazon, as well as retailers in Europe and Australia.
Image Credit: Whisk