Facebook recently acquired Packagd, which is a startup company that specializes in video shopping. A spokesperson for Facebook stated that the company is, "exploring ways to let buyers easily ask questions and place orders within a live video broadcast." The ability to make buy items on video content streamlines the purchasing process for users on the platform and it could be a popular option for Facebook users in the future.
Facebook's acquisition of Packagd will help the company to build video shopping capabilities for the platform. Previously Packagd worked with YouTube in a similar capacity. Additionally, the acquisition signifies a new direction that Facebook is taking. The social network appears to be prioritizing e-commerce and transactions on the platform. This could help Facebook obtain additional revenue sources outside of digital ads.
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