Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,830 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,315 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,315 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,830 cutting edge ideas.

Independent Curated Hip-Hop Playlists

Apple Music Collaborated with the NBA on a Curated Playlist

— January 17, 2020 — Tech
Apple Music collaborated with the NBA to produce a new curated playlist, along with a startup company named UnitedMasters. United Masters provides a platform for young artists to release content on various streaming services. The playlist is titled BASE:LINE and it is comprised of content from independent hip hop artists, and the music will be selected by Ebro Darden the director of Apple Music.

The BASE:LINE curated playlist is currently available and features music from KOTA the Friend, as well as Princess Nokia. Highlighting content from unestablished artists could help the streaming service as much as it helps the artists. This is because Apple Music can showcase itself as a distinct platform that empowers artists by highlighting their music.


Image Credit: Apple
Trend Themes
1. Independent Music Curation - There is a disruptive innovation opportunity to partner with startups that specialize in providing a platform for independent artists, in order to curate unique playlists and expand the discovery of new music.
2. Curated Playlists in Collaboration with Brands - There is a disruptive innovation opportunity to partner with brands in different industries to create unique playlists that align with their brand messaging, such as workout playlists with fitness brands or movie soundtracks with film studios.
3. Empowering Independent Artists - There is a disruptive innovation opportunity to create platforms that empower independent artists to reach wider audiences, through opportunities such as curated playlists, live events, and mentorship programs.
Industry Implications
1. Streaming Services - Streaming services have a disruptive innovation opportunity to partner with startups and brands to highlight independent music and promote unique playlists that differentiate their platform from competitors.
2. Marketing and Advertising - Marketing and advertising agencies have a disruptive innovation opportunity to collaborate with streaming services and brands to create unique playlists that align with their campaigns and target specific audiences.
3. Music Production - Music production companies have a disruptive innovation opportunity to partner with startups and streaming services to empower independent artists by providing access to recording studios, mentorship programs, and opportunities to showcase their music through curated playlists and live events.
2.3
Score
Popularity
Activity
Freshness