The home decor company Joss & Main recently teamed up with fashion blogger Arielle Charnas to promote its products. In recent years, a number of companies have turned to social influencers to expand their social media presence and reach a greater number of consumers. This partnership demonstrates how companies can connect with bloggers in related industries to reach entirely new demographics.
As part of an ongoing series of collaborations with influential bloggers, Joss & Main teamed up with Charnas to take a look inside her New York City home. The exclusive tour not only showcased Charnas' unique sense of style, but it also highlighted several Joss & Main products. Charnas also curated a round-up of products from Joss & Main's online store so that fans could shop each room in the blogger's home.
Although Charnas is primarily known for her fashion sense, the collaboration with Joss & Main demonstrates how home decor companies can leverage the following of influential bloggers in related industries.