Last year, the Toronto-based design company Korhani Home teamed up with celebrity designer Jillian Harris. After rising to fame on ABC's 'The Bachelor' and 'The Bachelorette,' Harris was given an opportunity to show off her designs skill on the TV show 'Love It or List It Vancouver.' Now the star has her own homeware collection for fans to enjoy.
The Jillian Harris collection for Korhani Home consists of a series of high-end rugs that combine the star's love of traditional and modern elements. The rugs come in a variety of different colors and unique prints such as hearts, stripes and anchors. The collection is meant to appeal to fans of Harris' work on television and to her many followers on social media.
By leveraging the fan base of a popular interior designer, Korhani Home has found a way to reach a new audience.
What Makes This Trend Stand Out
- Celebrity-inspired Home Collections
- Opportunity for other design companies to collaborate with popular celebrities to create unique and marketable home collections.
- Hybrid Designs
- Opportunity to blend traditional and modern elements in home decor to cater to a wider range of consumer preferences.
- Social Media Influencer Collaborations
- Opportunity for brands to collaborate with social media influencers to tap into their large follower base and reach new customers.
Sectors Adopting This
- Interior Design
- Opportunity for interior design companies to create their own celebrity-inspired home collections.
- Home Decor
- Opportunity for home decor brands to develop hybrid designs that appeal to a wide range of consumer tastes.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to facilitate collaborations between brands and social media influencers.
