Hilary MacMillan's homeware collection includes 22 new pieces, ranging from pillows and candles to vases and more. The renowned cruelty-free womenswear brand is expanding into the new category as it begins establishing itself as a lifestyle brand.
Inspired by luxury textiles sourced from the south of France, the collection examines the balance o patterns and color to create a contemporary harmony between the two. Dubbed the HOME collection, the range offers consumers cozy items to fill their homes with luxurious comfort. Made to mix and match, the items in the collection carry the brand's signature blue while incorporating the hot pink color of the season. The range offers throw pillows and blankets, rugs, and more.
Image Credit: Hilary MacMillan
Why This Trend Is Growing
- Homeware Expansion
- Luxury fashion brands expanding into homeware presents an opportunity for disruption in the home decor industry.
- Luxury Textiles
- The use of high-end textiles in homeware collections presents an opportunity for disruption in the textile industry.
- Mix and Match Collection
- Offering customizable and mix-and-match homeware collections presents an opportunity for disruption in the home decor industry.
Industries Being Reshaped
- Fashion
- Fashion brands expanding into homeware is a trend to watch in the fashion industry for possible disruptive innovations in home decor.
- Home Decor
- Expanding homeware collections is a trend to watch in the home decor industry for possible disruptive innovations.
- Textile
- The use of luxury textiles in homeware collections is a new trend to watch in the textile industry for possible disruptive innovations in home decor.
