The iTunes Festival App Combines with SXSW to Deliver Free Music

 - Mar 7, 2014
References: itunesfestival & macrumors
In the spirit of good music and collaboration, the iTunes Festival app will be delivering free music for five nights. In collaboration with SXSW, the iTunes Festival app will provide users with a unique and completely free musical experience.

The app comes looking as a revamped iTunes library but there are a bunch of goodies associated with it. For those who are attending SXSW this year, they will be able to grab free tickets to some of the the iTunes festival performances through the lottery system on the app. Artists included in the lineup are Coldplay, Kendrick Lamar, Sound Garden and Keith Urban among others.

For those who don't get to be where the action is this year, there will also be live streams of the concerts available through the app.