These festival-inspired innovations are proof of the tremendous power of festival culture.
Festivals from SXSW to Coachella have inspired innovation in every field from technology to fashion to food. The bright scientific minds at Coca-Cola built a drone to allow fans to virtually attend the Summer Love festival. The world's top fashion labels baked branded mooncakes for the Moon Festival in Thailand.
Festival-inspired innovation has created a slew of products, branding ideas, campaigns and technical advances. Biodegradable tents, high-tech hearing protectors, hydration-monitoring apps and devices are designed with festival-goers in mind. New ideas in architecture are tested to build entrances and pavilions at festivals worldwide. Beer brands like Budweiser use the aesthetics of festival culture to appeal to Millennials. Social enterprises like WaterAid run awareness campaigns targeted at festival attendees.
At Trend Hunter's upcoming Future Festival, attendees will have the opportunity to create their own festival-inspired innovation and concepts. They will witness firsthand the effect that coming together with a group of open, like-minded people has on their power to innovate, create and experiment knowledgeably and purposefully. Trend Hunter's festival-inspired event is not to be missed.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
