When it comes to hanging out with the grandparents, tea and biscuits often come to mind -- but not for Lily di Costanzo, at least not this time. After going down the rabbit hole of Facebook memories, this writer realized she was nostalgic for her teen years, specifically those spent at music festivals. She wanted to recapture the feelings by attending an EDM festival with a newbie: her grandmother.
What looks like an amazing experience, Lily di Costanzo and Grammy Annette exposed themselves to a whole new side of life by essentially putting themselves in each others shoes. Although Lily was naturally protective, she writes, "[Grammy] traveled the world and raised her four daughters to embrace feminism and tolerance way before my generation took up the cause." Essentially realizing, Grammy can take care of herself.
What Makes This Trend Stand Out
- Intergenerational Festival Attendance
- Opportunities exist to create festival experiences that appeal to multiple generations.
- Nostalgia Turned Innovation
- Brands can leverage nostalgia to create unique and memorable experiences that bridge generation gaps.
- Unexpected Pairings
- Creating events that bring together unlikely companions can lead to innovative and exciting outcomes.
Sectors Adopting This
- Music Festivals
- Music festival organizers can consider ways to create cross-generational experiences that appeal to both seasoned attendees and newcomers.
- Tourism
- Travel companies can offer packages that allow families to share unique experiences like attending festivals together.
- Branding and Advertising
- Companies can use intergenerational experiences to market products or services that appeal to wider audiences across age demographics.
