Zoog Lets Grandparents Be Creators for Better Family Bonding
Niko Pajkovic — August 10, 2021 — Life-Stages
Zoog, a children's video creation platform, was designed to facilitate better online family bonding, offering users an interactive alternative to popular video-call apps. The new platform works by utilizing augmented reality technology to transform children's book's into personalized videos.
The new technology aims to connect family members across generational and technological gaps. In particular, the app is targeted towards baby boomers, allowing them to create AR-powered videos that place them within the stories they are reading to their grandchildren via animated masks and environments. “We made baby boomers, for the first time, into content creators,” says Yoav Oren, the co-founder of Zoog.
Certainly, in comparison to the video chat, Zoog offers families a far more exciting medium for fostering connection. What makes it really stand out, however, is its incredibly focused purpose. The platform was designed specifically with boomers in mind, catering to their specific needs and wants in an effort to bridge gaps between them and their tech-savvy grandchildren.
Image Credit: Zoog
The new technology aims to connect family members across generational and technological gaps. In particular, the app is targeted towards baby boomers, allowing them to create AR-powered videos that place them within the stories they are reading to their grandchildren via animated masks and environments. “We made baby boomers, for the first time, into content creators,” says Yoav Oren, the co-founder of Zoog.
Certainly, in comparison to the video chat, Zoog offers families a far more exciting medium for fostering connection. What makes it really stand out, however, is its incredibly focused purpose. The platform was designed specifically with boomers in mind, catering to their specific needs and wants in an effort to bridge gaps between them and their tech-savvy grandchildren.
Image Credit: Zoog
Trend Themes
1. Intergenerational Video Creation - Augmented reality technologies enable Zoog to create personalized videos from children's books, facilitating family bonding beyond just video calls.
2. Boomer-focused Content Creation - Zoog empowers baby boomers to become content creators through interactive video storytelling, fostering intergenerational connections and disrupting traditional video chat apps.
3. Ar-powered Family Bonding - Zoog's augmented reality technology transforms storytelling into an immersive experience that connects families across generational and technological gaps, creating a new medium for interactive bonding.
Industry Implications
1. Edtech - EdTech companies can leverage Zoog's AR-powered storytelling platform to create interactive learning experiences that improve student engagement and retention.
2. Family Entertainment - Zoog's intergenerational video creation app can disrupt the traditional family video chat landscape by providing a more engaging way to connect and creating opportunities for video content creation.
3. Healthcare - Healthcare providers can explore Zoog's use of augmented reality technology to facilitate intergenerational connections and address social isolation and loneliness among seniors and their families.
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