The Malibu Rum 'Coco-nect' cocktail cups are a new initiative by the alcohol brand to help offer an innovative experience to those choosing the tasty libation. The connected Malibu Rum 'Coco-nect' cups work by enabling drinkers to order a fresh drink straight from the cup. The wait staff will then be notified to bring a fresh cocktail to their location thanks to location-based tracking technology.
The Malibu Rum 'Coco-nect' cup was developed in just 12 weeks by the brand team at Absolut in collaboration with Internet of Things agency SharpEnd. The Malibu Rum 'Coco-nect' cocktail cups implement WiFi and RFID technology in order to create a more streamlined drink ordering experience. While they were tested this past summer, the brand is hoping to launch them wide-scale for the 2017 summer festival season.