The Malibu Rum 'Coco-nect' cocktail cups are a new initiative by the alcohol brand to help offer an innovative experience to those choosing the tasty libation. The connected Malibu Rum 'Coco-nect' cups work by enabling drinkers to order a fresh drink straight from the cup. The wait staff will then be notified to bring a fresh cocktail to their location thanks to location-based tracking technology.
The Malibu Rum 'Coco-nect' cup was developed in just 12 weeks by the brand team at Absolut in collaboration with Internet of Things agency SharpEnd. The Malibu Rum 'Coco-nect' cocktail cups implement WiFi and RFID technology in order to create a more streamlined drink ordering experience. While they were tested this past summer, the brand is hoping to launch them wide-scale for the 2017 summer festival season.
What Makes This Trend Stand Out
- Connected Cocktail Cups
- This trend of connected cocktail cups presents an opportunity for innovative drink ordering experiences at bars and events.
- Internet of Things in Hospitality
- The use of IoT technology in the hospitality industry, as seen in the Malibu Rum 'Coco-nect' cup, offers opportunities for streamlining processes and enhancing customer experiences.
- Location-based Tracking Technology
- The implementation of location-based tracking technology in connected cups creates an opportunity for efficient drink delivery and personalized services in bars and restaurants.
Sectors Adopting This
- Beverage Industry
- The beverage industry can benefit from adopting connected cocktail cups to offer a unique drinking experience to customers and increase sales.
- Hospitality Industry
- The hospitality industry can leverage Internet of Things technology, like the Malibu Rum 'Coco-nect' cup, to improve customer service, automate processes, and enhance overall guest experience.
- Events and Entertainment Industry
- The events and entertainment industry can incorporate connected cocktail cups to provide an interactive and convenient drink ordering system for attendees, enhancing their overall event experience.
