The 2016 Coachella Valley Music and Arts Festival has enlisted the help of Doppler Labs and Goldenvoice to give users the ability to personalize their live audio environment throughout the festival.
This year, Coachella will be integrated with the Here Active Listening System at specific stages. At the Here Optimized Stages festival goers can use the earbuds to control and customize their live music environment. This is possible through different features that allows users to boost the bass, alter the EQ, add reverb or eliminate background noise. In order to accommodate the new technology, Coachella ticket holders will have the opportunity to by the Here Active Listening System in advance of the festival.
The promotion ultimately allows festival goers to personalize their concert experience by acting as their very own sound mixer.