Visitors to this year's Glastonbury Festival will be greeted with the sight of colorfully painted fiber-glass cows. These lifeless cattle aren't just there to amuse people (though that may occur) but actually represent WiFi hotspots that will enable people to stay connected.
The cows were manufactured by telecom company EE, which specializes in creating WiFi networks in rural areas (possibly explaining the cow idea). The cows are embedded with electronics that enable them to provide free 4G WiFi for festival-goers. This will enable festival-goers to upload images and video and access social media at high speeds, regardless of who their mobile carrier may be.
The Moobile hotspots were inspired by dairy cows at Worthy Farm in the town of Pilton, which is where the first ever Glastonbury Festival was held.
What's Driving This Trend
- Connected Statues
- WiFi-enabled statues or sculptures that provide internet connectivity for people in public spaces and events.
- Interactive Art Technology
- The integration of technology with art to create interactive experiences and enhance connectivity for visitors.
- Wireless Connectivity in Rural Areas
- The provision of WiFi networks in remote and rural areas using innovative methods such as WiFi-enabled cows.
Who This Affects Most
- Telecommunications
- Telecom companies specializing in creating WiFi networks in rural areas can explore the use of innovative and unconventional methods to expand their network coverage.
- Art and Entertainment
- Artists and entertainment companies can incorporate technology into their installations and performances to create immersive and interactive experiences for their audience.
- Festival and Event Planning
- Event organizers and planners can consider implementing WiFi-enabled features and installations to enhance the overall experience and convenience for attendees.
