Communication has become more digitally sophisticated over the years, mainly with the help of such apps as FlashChat. Showing its chops at SXSW 2015, FlashChat allows people to connect anonymously with those who are in their immediate vicinity. This is particularly helpful when it comes to not only networking, but sharing experiences in a safe and uninhibited way.
As long as people are using the same WiFi connection, they are able to communicate with each other over FlashChat. Although great for festivals and conferences like SXSW, FlashChat would also be great to use on school campuses, bigger work organizations and even businesses to create stronger bonds. As is written on Mashable, "We often say our online personas differ vastly than those offline, but now it's time for the two to converge."
Key Themes Behind This Trend
- Location-based Messaging
- Disruptive innovation opportunity: Developing new platforms or features that enable real-time, anonymous communication based on users' location.
- Anonymous Networking
- Disruptive innovation opportunity: Creating secure and private networking tools that allow users to connect and share experiences without revealing their identities.
- Wifi Communication
- Disruptive innovation opportunity: Designing innovative applications that leverage WiFi connectivity for seamless and instant communication between users in close proximity.
Where This Applies
- Event Management
- Disruptive innovation opportunity: Integrating location-based messaging apps into event management platforms to enhance attendee engagement and facilitate networking opportunities.
- Education
- Disruptive innovation opportunity: Implementing location-based messaging apps in educational institutions to foster collaboration among students and faculty, both inside and outside of the classroom.
- Corporate Communication
- Disruptive innovation opportunity: Developing secure location-based messaging tools for businesses to facilitate effective internal communication and team collaboration within large organizations.
